Keynote Speaker: Paweł Potoroczyn | If you think cultural exchange is expensive…

Session #1 Keynote  |  Monday, June 24 | 10:00
Auditorium Maximum, JU  (Aula Srednia)

If you think cultural exchange is expensive…

Keynote Speaker:
Paweł Potoroczyn
Director of the Adam Mickiewicz Institute in Warsaw

We are extremely proud to announce that the keynote speaker for this year’s IP is Paweł Potoroczyn, Director of the Adam Mickiewicz Institute (AMI), Poland’s institution for the promotion of Polish culture abroad, akin to institutions such as the Instytut Francais and Goethe Institut. Potoroczyn, a worldly figure, cultural diplomat, charismatic speaker and, most recently, an acclaimed novelist, will open this year’s IP with an insider’s look at the intricacies of this extremely rich and diverse field of cultural diplomacy and national cultural promotion through the lens of the Adam Mickiewicz Institute and its diverse projects over the last decade.



AMI initiates and carries out cultural projects developed and implemented by a team of experts. It has a track record of organising outstanding cultural events in 26 countries, among them the United Kingdom, Russia, Israel, The Benelux countries, Spain, Austria, Sweden, France, Germany, Ukraine, Lithuania, Algeria, Morocco, India, Japan and China. It has organised over 4,000 cultural events, which have attracted audiences of some 40 million people on three continents.

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Paweł Potoroczyn

Diplomat and culture manager, film and music producer, publisher. Director of the Adam Mickiewicz Institute in Warsaw since 2008. Holds an MA in philosophy from the University of Warsaw, where he also read history. He began his career in public service in 1992 as President of the Polish Information Agency. Started his diplomatic service in 1995 as Cultural Consul at the Consulate General of the Republic of Poland in Los Angeles. Foundingdirector of the Polish Cultural Institute in New York in 2000, then director of the Polish Cultural Institute in London from 2005. Published extensively in periodicals including Rzeczpospolita, Poland’s second-largest daily newspaper, and the magazinesTygodnik Powszechny and Brief. In 2013 he published a novel Ludzka rzecz (To Err Is Human).